enfuse App
App design for a platform for investors and startups to connect and create growth for all
Connect To Grow
Connect To Grow
Overview:
A platform for investors and startups to connect safely creating growth for all.
Tools:
Brand Values:
Created:
2022
Problem:
Logo concept:
Building Trust between all.
Connection between investors and startups.
Success for all parties involved.
Figma
Illustrator
Indesign
After effects
The problem is observed from two separate perspectives since the process of investing and obtaining investors is quite challenging for both the pitcher and the investors
The issues facing investors:
Problem one: Putting money into something you don't understand.
Problem Two: Investing based only on brand recognition.
Problem Three: Failing to diversify your investments.
The issues with pitchers:
Finding the proper investors takes more time and effort than you would anticipate.
Building trust and connections with investors requires time.
Identity
For the logo concept two circles were used to represent the two sides (Investors and Startups) connecting with each other to form one.
Color Scheme:
Prototype:
#f47935
#aa9dcc
#b7d65a
#203444
#f1efef
#243738
Solution:
A platform for investors and startups to connect safely creating growth for all.
Investors can browse through multiple deals and check their profiles before connecting with them.
Startups can publish their pitch for investors to browse through and if an investor is interested the pitcher will receive a message to discuss the deal.
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